Marketing Creative Lead – Casino Portfolio

Playstudios

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Description:Purpose of the RoleThe Marketing Creative Lead will play a pivotal role in driving the creative strategy for Playstudios’ Casino games; POP! Slots, myVegas Slots, MGM Slots Live and myKONAMI SLOTS. This person will have a passion for marketing creative, a keen eye for trends, and exceptional communication skills to collaborate with production partners and internal teams. He will be responsible for overseeing the end-to-end creative funnel, from ideation to execution, ensuring that creatives resonate with target audiences and align with Playstudios’ Casino brands.Who You Are

A creative strategist who is passionate about marketing trends and innovation.
A data-driven thinker who can balance artistic storytelling with performance marketing insights.
A collaborative leader who thrives in cross-functional teams and can manage a remote creative team and external production.
A strong communicator with the ability to guide creative teams and ensure brand alignment with the various game teams.
A problem solver who can adapt and optimize creative campaigns for global audiences.

Roles and Responsibilities

Develop and execute comprehensive creative strategies to support marketing campaigns.
Stay on top of industry trends and apply innovative storytelling techniques to marketing assets.
Brainstorm and pitch new ad concepts in collaboration with the Marketing team.
Lead and inspire a creative team of designers and animators to deliver high-impact marketing assets.
Collaborate with internal teams and external vendors to produce high-quality creatives.
Provide clear direction and feedback to vendors, ensuring brand consistency.
Source, negotiate, and manage relationships with creative production partners.
Manage the creative funnel from ideation through execution, ensuring timely asset delivery.
Analyze creative performance metrics, identify fatigue, and optimize assets accordingly.
Lead creative testing to identify top-performing concepts and scale them effectively.
Partner with ASO, PR, Influencer, UA, and Game teams to ensure cohesive and aligned creative execution.

Requirements:Key Qualifications

3+ years of experience in marketing creative, preferably in the casino mobile gaming or entertainment b2c industry, with proven experience leading a creative team of designers, animators, and production partners.
Strong understanding of creative trends, formats, and platforms (e.g., Facebook, TikTok, Applovin, etc).
Experience managing external vendors and creative agencies.
Proven ability to analyze creative performance metrics and optimize assets.
Excellent communication and collaboration skills to work across teams and partners.
Native English speaker is a plus.

Playstudios

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