Director of Customer Measurement

• 7-10+ years of experience in performance marketing, growth analytics, or ad tech measurement roles.
• Strong understanding of tracking infrastructure and implementation (client-side, server-side, GTM, MMPs).
• Proven experience building or leading measurement solutions at a platform, DSP, or adtech company.
• Deep knowledge of attribution methodologies (MTA, view-through, first-party, modeled), incrementality testing, and MMM.
• Experience integrating with MMPs, server-side tracking, and conversion APIs.
• Strong product mindset-able to work closely with R&D to scope, prioritize, and ship measurement capabilities.
• Excellent communicator with the ability to explain complex measurement concepts to both technical and non-technical audiences.
• Analytical thinker with hands-on experience using data to drive insights and resolve discrepancies.
• Familiarity with SQL, Python, or BI tools for data validation and reporting.
• Experience with platforms like Google Analytics, AppsFlyer, Adjust, Snowflake, or Adobe Analytics.
• Understanding of privacy-focused attribution (e.g., GBRAID/WBRAID, SKAN, modeled conversions).
• Experience managing vendor relationships and driving GTM strategies for measurement partnerships.
• Experience supporting cross-channel attribution discussions and helping clients understand Taboola's value within broader multi-platform strategies.
• Experience owning full-cycle measurement initiatives, including requirement scoping, internal product delivery, and external education.

• Defining and leading Taboola's advertiser-focused measurement strategy across attribution, incrementality, lift, and ROI modeling.
• Owning the long-term vision and 2025-2030 roadmap for measurement, aligned with platform evolution and client needs.
• Serving as the company's Subject Matter Expert (SME) for performance validation, attribution, and campaign impact.
• Promoting a culture of experimentation, learning agendas, and rigorous performance validation across the organization.
• Leading a cross-functional workstream including product, data science, GTM, and sales enablement.
• Defining and maintaining the measurement architecture-ensuring that data collection, attribution logic, and reporting pipelines are aligned and scalable.
• Staying up to date on regulatory changes (GDPR, CCPA, iOS/ATT, Consent Mode) and ensuring attribution models comply with privacy standards.

• Guiding the development of platform-native attribution tools and API-based integrations that support accurate, scalable measurement.
• Collaborating with product and R&D teams to evolve Taboola's measurement stack (e.g., multi-touch attribution, modeled conversions, pLTV).
• Identifying, initiating, and lead strategic measurement partnerships with 3rd-party vendors (e.g., MMPs, MMM providers).
• Overseeing partner integration from vetting to go-to-market (GTM), including legal, technical, and commercial alignment.
• Owning the partnership lifecycleת from initial methodology discussions and contract negotiation to technical scoping, testing, and GTM rollout.
• Exploring opportunities for first-party data enablement, modeled conversions, and predictive measurement tools to future-proof attribution at scale.

• Working with sales and AMs to pitch measurement solutions that tie Taboola's impact to business outcomes (ROAS, CPA, MER, LTV).
• Leading efforts to reduce attribution discrepancies and resolve measurement conflicts with customers.
• Helping advertisers validate their own measurement models by aligning on data quality, assumptions, and analytical frameworks.
• Driving development of learning agendas, testing plans, and performance benchmarks across key verticals.
• Assisting advertisers in integrating Taboola measurement into broader marketing mix models, unifying reporting across platforms.
• Creating onboarding frameworks and consulting engagements for top-tier advertisers around measurement strategy.

• Training internal teams on attribution frameworks, measurement tools, and strategic use cases.
• Creating reusable assets (e.g., playbooks, FAQs, sales templates) to scale measurement messaging across the field org.
• Providing executive-level insights into campaign performance, industry trends, and strategic opportunities.
• Acting as the internal attribution thought leader, offering proactive support for presales, strategic pitches, and escalations.
• Collaborating with GTM teams to track and report the impact of measurement-led engagements on revenue and retention.

• Adam Singolda, Taboola Founder and CEO says; “You can copy anything from another business but you can't copy a company's culture.
• Well-being: Enjoy comprehensive benefits (health etc), a fully stocked kitchen, and location-specific perks (gym partnerships, parking).
• Flexibility: We offer a hybrid work schedule with 3 days in-office with an option to come in more often if desired.
• Work with some of the biggest names: We work with some of the biggest names in the business. Our publisher partners include Yahoo, Conde Nast, Fox Sports, NBCU, ESPN, CBS, and E! Online. Our advertiser clients include Wells Fargo, Honda, Pinterest, Expedia and Honda.

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